Making use of PPC (Pay Per Click) and Online Ads, is hitherto, one of the most viable options of drawing clients to one’s website in the contemporary business world.
Using available online tools such as google Ads, business owners can now showcase their Ads in the sponsored results while paying an agreed amount every time a person clicks through the ad. In this latest marketing model, Facebook is equally no longer just a social networking platform where one can stalk former school mates or catch up with the latest trends in friend’s lives.
On the contrary, Facebook has evolved into a powerful marketing tool using the same model as other pay per click Ad sites. With Facebook Ads, one can easily target the right audience based on their interests and location in a bid to get their products or services onto these audience with an established interest on the marketed products.
This form of marketing using Facebook is a flexible means that allows products and brands to reach their intended audience with the help of demographic and polished interest data based on the individuals unique personas such as their likes or watched movies.
Differences Between Facebook Marketing & Facebook PPC
Understanding the unique differences in marketing using Facebook (both PPC and Facebook marketing) will prove quite beneficial to any enterprising business or persons keen on maximizing on these marketing mediums. Given, some companies use both Facebook ads and PPC for marketing. The overriding assumption is often that both mediums are the same. However, Facebook Ads and PPC are quite diverse forms of advertising.
Consequentially, choosing the best medium of advertising between the two calls for a matching of the set objectives vis-à-vis the unique aspects of each platform.
In this regard, Facebook ads offer better opportunities to brand products or services using the Facebook platform in a bid to drive product awareness. This is achieved by Facebook’s uniqueness in offering deeper targeting using demographic data which is excellent in matching ads to the specific interest of an audience across the sales stratum. Furthermore, through Facebook ads, a relationship can be built between the marketer and the target audience since interaction is done at a social level.
User Interaction and Time Optimization with Facebook PCC
This mode of suing Facebook ads differs from PPC which is a more contextual form of client targeting that involves targeting clients when they are actively involved in searching out the service or product. With PPC therefore, an enterprise is bound to have an almost instantaneous return on investment since most people using PPC have a higher purchasing intent. Furthermore, PPC offers better client interaction with the search engine which are often times optimized in order to drive visibility. When a Facebook user for instance clicks on this ads, they are redirected to the sites where the products or services are offered.
Therefore, Facebook PPC and Ads equally operate with the same model as any other pay per click ads with the noteworthy difference being the mode of targeting. Understanding the fact that most Facebook users are probably not in Facebook for shopping (as they would be on search engines), but mostly to interact with their loved ones and friends should be the overriding understanding for most marketers. Consequentially, marketing should be done with this in mind.